D Foster Associates

Increasing revenue through learning and collaboration

Mobile Learning

Posted by Doug Foster in Customer Stories, Learning Design, Mobile Learning (January 31, 2006 at 3:47 pm)

I participated in a great session last week at NELA by Saul Carliner. You can read some of my notes on the talk at the NELA Blog.

It got me thinking about some work I did in the past with a large Seattle based software company. The focus was on training with their field sales and channel sales teams and how they could use Pocket PCs (PPC) and the (then about to be launched) Pocket PC cell phone edition.

Initially, we researched how these tools could be used for mobile learning, but by the end of the project it was obvious that the most effective use of the tool was for more instant support and knowledge sharing.

All of the field sales people had laptops, which were much more useful as their primary training platform. If a sales person wanted to train on anything that would take longer than 2-5 minutes they would use their laptop, not the tiny screen of the PPC.

The key demand was for instant access to timely information. When a sales person was on the road at an account, what they wanted was to be able to look up pertinent info in the parking lot prior to the meeting. This was not the time for a 10-minute training session, but was the perfect time to reinforce prior learning and present a refresher on the sales process or a checklist of the key 3 – 5 selling points to remember for the meeting.

Sales people also wanted to be able to get any other relevant client information such as their past licenses, competitive information, and some of the best selling points that were relevant for that specific customer or industry. Additionally, if a client asked them a question they did not know the answer to, they wanted to be able to either look it up immediately to get the answer, or be able to post questions to an expert as they were leaving the account so they could respond to their client as soon as possible.

These are all very good ways to use a PPC or any small handheld device. They are very effective when used as part of larger blended learning program but focused more on very small training reinforcements and performance support. Leave the heavy lifting to the laptops, desktops and classrooms.

NELA Launches New Blog

Posted by Doug Foster in Customer Stories, General (January 20, 2006 at 1:32 pm)

As part of an ongoing project I have with the New England Learning Association (NELA) the new NELA Blog was launched today.  The goal of the project is to extend the interaction and learning of the NELA community by creating ongoing discussions and involvement that occurs both before, during and after the events take place.  As part of this project I will be moderating and hosting the blog.

One of the bit issues that Allan Cole, the Founder and Executive Director of NELA had when discussing the goals of the blog was how to make it not just turn into a re-hash of everything else that is available on the web with a cut and paste of links to other blogs.  We came up with three key concepts.

  1. Take advantage of NELA’s live events, but extend them by creating discussion before, during and after the event.  This will be done by posting questions or resources for members to read prior to a talk, and then by generating discussion after the talk to gather member’s thoughts and examples of how they will implement what they learned from the talk in their own projects.
  2. Rather than just sharing press releases from NELA’s partners, the focus will be on getting partners or members to share real-life lessons learned from a project, or even their biggest mistake or wrong assumption and how they would avoid that in the future.
  3. Take advantage of NELA’s global connections to help members learn about what is happening in the eLearning industry around the globe.  By fostering these connections members will get information and feedback not just from their local peers, but also from people with a different global perspective.

Allan and I feel that this will make the blog unique and more importantly a valuable resource to NELA members.

So, stay tuned, it is bound to provide some interesting feedback and lessons learned as it evolves.

Notes from the January ASTD Meeting

Posted by Doug Foster in General (January 17, 2006 at 9:15 pm)

Last week I attended a Greater Boston chapter ASTD meeting about Leadership Maturity Model by 7th Wave , and I thought I would share a couple interesting points that I took away from the meeting.

  1. I you are interested in competency models, 360 assessments or leadership training, you should really look at their stuff. They have a neat model that separates a person’s ability (what they know how to do), from their capability (what they can get done due to environmental issues, external limits/influences, etc). Their work is based on SEI’s Capability Maturity Model. But I don’t want to butcher their work, so you can read about it more on their own site.
  2. The #1 predictor of performance on the job (based on a Gallup survey) is the employee’s understanding of management expectations.
  3. According to Henry Mintzberg’s “Rise and Fall of Strategic Planning” 90% of strategic plans fail to be implemented. Note that the focus is on the fact that they are never fully implemented, typically due to the process (or lack thereof) used to implement the plan. I’ve added this to my future reading list.

I found the meeting very interesting and thought provoking. I highly encourage any of you to attend and particpate with your local ASTD chapters.

How to Undermine Your Training Goals

Posted by Doug Foster in Cultural Issues, Customer Stories, Performance Goals (January 5, 2006 at 1:10 pm)

As I promised, I wanted to continue to talk about Training goals. I was working on a current project talking to an associate about her experience with a large law firm. The firm actively promoted their professional development goals within the firm, and used those goals as tools on their website as both a marketing point as well as a recruiting tool. When my associate was onsite for a meeting, she walked by a large room, that had a number of computers as well as shelves of books and videos. She asked about the room, and was told, “It’s the training library.” She was impressed by the investment in the equipment, but when she asked for a bit more information about it she was told, “Oh, nobody goes in there.”

The reason? If an associate or attorney was seen in the room by a partner, it would be assumed that they were not busy enough, and would be given more work, or even be publicly berated for “wasting their time” and be told to get back to work.

While the firm, and the professional development group, made a big deal about how important training and development was, the culture of the partners completely undermined any goals that the firm could set.

When creating training goals it is important to also review the corporate culture and other influences that have the ability to undermine those goals.