D Foster Associates

Increasing revenue through learning and collaboration

Why Train Just the Sales Team?

Posted by Doug Foster in Customer Support, Networking, Sales (June 20, 2006 at 8:47 am)

When I talk about the need to train and educate your sales team, do you think I mean just the ones on commission?  Just the “real” sales people?

If sales drives your company, don’t you want as many people driving as possible?

If someone, anyone in your company touches a customer or prospect, aren’t they selling too?

Wouldn’t you want them as knowledgeable as possible?

No matter what your role in the company, if you are out at a networking event, aren’t you selling?

Don’t want to been seen as “sales”?  Do you think you could do what my sales mentor does, and just ask questions?

If you can help your new “extended” sales team know what questions to ask, and how to share those questions, don’t you think they could understand their customer’s needs better?

If all of your employees are excited and knowledgeable about their products or services, don’t you think the prospects will notice?

If they help a customer understand how the product helps solve their needs, don’t you think that customer will be selling for you?

Now how big is your sales force?

So, will you just train your sales force?

NELA Choice Awards – My Best 5 Minutes

Posted by Doug Foster in Collaborative Learning, Networking, Speaking, e-Learning (June 12, 2006 at 3:58 pm)

My presentation “Moving from Training to Collaborative Learning” has been accepted for the NELA Choice Awards coming up on Wednesday the 14th.  If you want to see me talk for just 5 minutes (not easy for me) then you should register and come on by.

There are a number of other great presenters, and the event will allow you to see eight different presenters give what they feel is their best 5 minutes of content.  Then the audience will vote for their three favorites.  So, please come by and vote for me!

It has been quite an exercise for me to try and get my ideas for collaborative learning down to five minutes, but I’ll be giving it a shot.  I’ll be posting my presentation and comments from the event here on Thursday.

Great Opportunities to Speak, Learn, and Network

Posted by Doug Foster in Entrepreneurship, Networking, Speaking (May 15, 2006 at 7:36 pm)

I just wanted to let everybody know about a great opportunity to speak at a New England Learning Association event.  You can get all the details on the NELA Blog, but basically they are looking for people to provide a 5 minute presentation that showcases their best e-Learning case study, best practice or technique.  I’ll be giving a presentation on “Moving from Training to Collaborative Learning.”  If you have ever wanted to speak, but didn’t want to give a one hour presentation, this is it!

If you are more interested in learning about growing your business, then you could also join me at the Beechwood Forum.

Or just come join me for a night of Art, Wine & Networking

I look forward to seeing you at one of these events!