Notes

Slide Show

Outline

1	Moving from Training to Collaborative Learning Doug Foster D Foster Associates NELA Choice Awards
2	“New Economy” Issues Product release cycle increasing Products becoming more technical Consumers becoming more savvy Consumers expect technical information Increasing number of products make gaining mind-share difficult with both consumers and re-sellers
3	Typical Model
4	Issues With Typical Model Information quality and quanity decreases at each step No feedback on what really needed or important to learners (sales reps, resellers, customers)
5	E-Learning Model
6	E-Learning Benefits Improved quality and consistency of information Ability to easily re-purpose content by audience Still no feedback
7	Collaborative Learning Model
8	Advantages of Collaborative Learning Model Speed knowledge to market Information flow is more direct and accurate Rapid flow of feedback from multiple levels of channel Informal learning and knowledge sharing is captured for re-use Training and Marketing can monitor key questions and issues raised by channel Formal training only developed in areas of high-need Learners can access information specific to their need or demographics
9	Moving from Training to Collaborative Learning Doug Foster doug@dfosterassociates.com www.dfosterassociates.com